ART DIRECTION → Branding, Corporate Design, Print, Digital
AGENCY → Jack Coleman
YEAR → 2025

For PRINZ, I modernized the brand into a contemporary visual identity. The crown was removed from the old logo, replaced by a single star, echoed throughout the identity in an abstract system of lines forming the key visual. The concept extended across the building's facade, vehicle wraps, and a dedicated photo concept built around a carefully curated selection of PRINZ's partners. Advertising and editorial design rounded out the applications, alongside print materials and a new website, unifying print, digital, and social media into one consistent brand experience. A small emotional layer was added through a "PRINZ inside" sticker, marking products and spaces touched by the brand.