ART DIRECTION → Branding, Corporate Design, Print, Digital
AGENCY → Jack Coleman
YEAR → 2024
AWARD → German Design Award — Excellent Communications Design

Lorenz Consult's rebranding brought a fresh, more modern approach to typography and visual language. The eagle emblem, tied to their status as certified civil engineers, stayed in place but was refined into a small seal-like mark — paired with a linear key visual picking up on construction, planning, and technical drawing. On top of that, I designed and built a modern, user-friendly website, with a strong focus on project presentation and a dedicated careers page for talent acquisition. The project went on to win a German Design Award in the Excellent Communications Design category.